On 6 October 2025, Maria Alejandra Pineda Escobar will defend her PhD thesis investigating the relevance of contextual considerations for the study of frugal innovation.
- PhD student
- Date
- Monday 6 Oct 2025, 16:00 - 17:30
- Type
- PhD defence
- Spoken Language
- English
- Room
- Aula B
- Location
- International Institute of Social Studies
Bringing the strands of management and development studies literature into closer dialogue, Maria Alejandra Pineda Escobar provides a more nuanced understanding of the various characteristics that typify a frugal innovation and calls for the addition of a socio-cultural and user-oriented perspective in frugal innovation research and practice.
While frugal products, services, processes and business models do have the potential to contribute to sustainable development, Pineda Escobar argues that frugal innovations are not inherently sustainable. She maintains that an adequate consideration of local contextual conditions is essential for the appropriateness, responsiveness and legitimacy of frugal innovations. Her work proposes two frameworks for the identification of frugal innovation and for the assessment of its relation to sustainability, offering practical tools for researchers and practitioners alike.
Watch Maria Alejandra Pineda Escobar's defence live

Download the abstracts
Doctoral Board
Chair
Doctoral dissertation supervisors
Full Doctoral Committee
- Professor Soumodip Sarkar, University of Évora
- Dr Marleen Wierenga, Norwegian University of Science and Technology
- Dr Stelvia Matos, University of Surrey
- Dr Taslim Alade, Rotterdam School of Management
- Professor Irene van Staveren, ISS
- More information
The Public Defence will take place on Monday, 6 October 2025 in the ISS auditorium (Aula B) and the ceremony will begin promptly at 16:00 hrs. The doors will be closed at the start of the Public Defence.
Children below the age of 7 are not allowed in the auditorium during the first part of the ceremony.
The ceremony will be followed by a reception in the Atrium of the ISS.
Professors are invited to join the academic procession.
- Related links
- ISS PhD programme