'The Value of Human Life is Lost in Current Productivity Measurements'

Professor Peter van Bergeijk

In a special report on productivity, Soldo speaks with leading European economists and business specialists to investigate how business owners and managers can boost productivity at a time when they are likely to be mindful of costs.

In this interview Professor Peter van Bergeijk discusses He argues that extra hygiene measures now in place following Covid-19 must be reflected in official productivity statistics.

He argues technology is the key to pandemic resistance. Had the coronavirus outbreak occurred in 1990 when teleworking, e-learning and e-commerce did not exist, the crunch of economic activity would have been far worse than today.

He adds that investment in digital technologies will be vital for businesses to succeed in a post-covid world.